Jane Hair rebrand

The initial task was to create a referral card and gift voucher, but the brand identity currently used wasn't available and a little outdated. I consulted with the client and explained that I'd need to reproduce the logo myself so it might be a good time to freshen it up completely.

Given the brief information and assets available from the client the plan was to keep the same 'scissors' illustration representing the 'A' but remove the comb as I felt it was obvious what the intention was. I created a slicker and more visually mature representation of the scissors and selected a stylish and modern typeface and tinkered with some of the letters to better suit, also altering the tracking of the letters to give more legibility.

I introduced some hair imagery on the card and certificate to create more brand recognition which will carry through onto potential web work and future offline collateral.

The referral card will feature a foil finish to the logo to add more stylishness to the rebrand.